Article Copywriting
Do you have bright ideas and useful insights you'd love to share with your industry and audiences? Writing and publishing articles is a great way to do just that. If you haven't got the time, a freelance copywriter like me can be a valuable resource.
I help my clients save hours of time by channeling their knowledge into polished, well-written articles that are posted on their site or other places online. Publishing thought leadership articles and blog posts on a regular basis empowers you to:
Establish credibility and thought leadership in your industry space: Conveying bold ideas and innovative strategies on the latest topics in your field can help elevate your status in the eyes of your peers. This is even more true when your competitors are publishing little to no content themselves.
Build confidence in your products, services and organization: When prospective customers are in the market for a new product or service, they want to do business with people who know their stuff. Sharing your hard-won expertise with others helps demonstrate your proficiency and establish trust in your capabilities.
Promote awareness about your company and brand: If you’re trying to spread the word about your business, products and services, writing articles can ignite your momentum. If people find your article informative and helpful, they’ll want to know more about who you are.
Drive more long-term traffic to your website: Publishing fresh, keyword-rich content is great for SEO and can help you gain traction in search engine results. Plus, if others share your article or blog post, your exposure grows even more.
Generate more loyal social media followers: If visitors land on your article and like what they read, they’re more apt to follow you on Instagram or like your Facebook page.
Need help developing a feature or thought leadership article from scratch? Need an article ghostwriter? Let’s talk!