When it comes to writing exciting, mouthwatering copy, there are no shortcuts. As your copywriter, I do the legwork needed to get to know your business, your products or services, and the customers you're trying to reach. This makes all the difference between fresh, compelling copy that distinguishes your brand - and the same stale mumbo-jumbo that most of your competitors are using in their marketing.
““I’m delighted with the speed with which you turn projects around and of course, I’m delighted with the results. Your sales copy has been directly responsible for impressive sales from our site.””
“After working as a copywriter for over 30 years, I’d like to think I’ve figured out what makes great copy. The ability to translate concepts into easy-to-understand ideas. Offering compelling, organized storytelling that’s detailed enough, but also super easy to scan. Writing in a conversational tone that the reader can relate to. Not surprising, these qualities also perfectly describe Susan.
“Over the years, I’ve requested her magic touch on everything from full website revamps and multi-part training documentation to new product presentations and updated messaging. She has tackled work for Perfect PlanIt clients that span high-tech, insurance, software and healthcare. Her superpowers include quickly grasping the subject matter, asking follow-up questions that get to the heart of the topic and meeting crazy deadlines when needed.
“My only reservation with singing her praises is that she might get too busy and then be unavailable for my projects. Lastly, she’s an extremely fun person to work with, which for me is just as important as talent. You’ll love having Susan support your writing projects.
- Traci Borsch, President, Perfect PlanIt
"I just wanted to let you know that our client was very impressed with the last set of email copy. They said that we nailed it and thought they were the best emails we have provided yet.”
— Dana Dillon, Project Manager, OppSource, Inc.
— DANA DILLON, PROJECT MANAGER
OPPSOURCE, INC.
"Susan is the very best freelance copywriter in my 11 years of website ownership and a joy to work with. She is quick to understand and writes excellent sales copy. Our sales are up by 800% and rising with increased search engine traffic from the keywords she researched and worked into the copy. I highly recommend Susan and her work!"
— Larry ClapP
PhD, JD
Prostate Health in 90 Days
"Susan, I can't tell you how impressed I am with the copywriting you've done for our website! You'll be happy to hear we were just awarded a very strategic project by one of our target clients, which is an important win because it opens up another geographic market for us. When asked why they selected us, one of the things they said was 'I went to your website and liked what I saw'. I can't thank you enough!"
— Patty Braswell
Marketing Director
Beck Disaster Recovery, FL
“Susan, you have an uncanny ability to analyze our notes and descriptions, and fully understand our business as if you had been an integral part of its growth from inception. You then are able to organize and write smooth, fluent documents, which flow so well that the reader is drawn and compelled to continue to the last line of the last page.”
— Warren M. Fabel
Chairman
Laser Substrates, Inc.
"As our freelance copywriter, Susan quickly schooled herself and incisively developed copy for websites, brochures, and marketing letters. She did in little time what others had struggled for years to do. Now, this would be a notable achievement for someone who’s here everyday and lives in our business, but for someone whom we have never met and who has never met us? It says a great deal about the intelligence, drive, and dependability of the person behind the pen. My advice to anyone considering hiring Susan as their copywriter: Do not hesitate!"
— Randy Dale, VP
Health Care Financial Services of TeamHealth
"Susan has done a fantastic job for us as our freelance copywriter. She worked with us to help us meet our deadlines. The copy she wrote for us put a fresh spin on our products and got us out of the rut we had worked ourselves into over the years. We look forward to many more projects with Susan. We know that with her writing the copy, not only will everything will go smoothly, but our copy will have the sizzle it has been lacking."
— Melinda Fulton
Continental Datalabel
"Susan, you crafted a sales piece that's continuing to provide great results for my company. Your experience and flexibility show in your creative ideas and excellent advice. Your integrity is reflected by an attitude that always seeks to improve my business, instead of yours. I'll call you for my next project. I am beyond pleased with the job you did."
— Mike Symonds
Gann Global Financial
"Susan is an amazing freelance copywriter to work with! From the first contact, I knew she was the perfect fit for the job. Susan understood my requirements immediately, and delivered stunning copy in a matter of days. The copy was beautifully crafted and very engaging. I nearly ordered the services I offer from myself!"
— Roman FilippoV
Hunox Web DesigN
"In the 22 years I've been a consultant, I've found Susan's copywriting to be some of the best I've seen by far. Typically I make at least a handful of edits on most documents that cross my desk. It has been refreshing to have her drafts leave my office with not so much as a pen mark. I have found her copywriting to flow well, be gramatically accurate, and quite readable from a tone standpoint. Just as importantly, I've noticed that she has picked up on how we/BDR want to be identified by the client as well as the key points that need to be highlighted in these releases -- focusing on the reader's interests rather than our own and looking for notable quotes or data to flavor the articles.
The only thing I hope we can remedy is getting more of Susan's time going forward !"