When it comes to writing exciting, mouthwatering copy, there are no shortcuts. As your copywriter, I do the legwork needed to get to know your business, your products or services, and the customers you're trying to reach. This makes all the difference between fresh, compelling copy that distinguishes your brand - and the same stale mumbo-jumbo that most of your competitors are using in their marketing.
Case Study Copywriting
Have your clients experienced breakthrough success by using your products or services? As an experienced case study copywriter, I can help you translate feedback from satisfied clients into a powerful marketing tool.
What is a case study?
A case study is a story - typically presented in a 2-4 page designed document - about how your product, solution or service helped one of your customers to solve a problem or achieve a goal - whether that goal was saving money, improving customer satisfaction, or increasing operational efficiency and productivity. More than just a glowing testimonial from a thrilled client, case studies provide a myriad of benefits for both you and your prospective clients. Let’s take a look at them below.
Case studies:
Provide social proof that your products and services are effective in the real world.
Help prospects envision how your product could provide similar advantages for their business.
Help educate your existing team and incoming employees about how your products or services work.
Establish your company as an authority in your market niche.
Directly position your product or service as the optimal solution. While tooting your company’s horn is not recommended in other types of thought leadership content - like white papers - a case study is absolutely appropriate for singing your own praises!
Help you objectively examine your product and how your customers are using it to improve their business. You’ll also get invaluable feedback on why your customers like working with your company.
What's more, case studies are just not something not many of your competitors have in their marketing toolbox. Why? Because these pieces take time and effort to create - time that most busy business owners and marketing managers don’t have. For starters, you need input and cooperation from the client about whom the case is being written. You also need a skilled case study copywriter who can capture your customer’s story from soup to nuts and bring it to life on the page.
As a veteran case study copywriter with solid experience writing powerful success stories for my clients, I can take the burden off your shoulders by doing the required interviews, research and writing.
Need help developing a case study from scratch - or refining one you’ve already created? Let’s talk!