When it comes to writing exciting, mouthwatering copy, there are no shortcuts. As your copywriter, I do the legwork needed to get to know your business, your products or services, and the customers you're trying to reach. This makes all the difference between fresh, compelling copy that distinguishes your brand - and the same stale mumbo-jumbo that most of your competitors are using in their marketing.
Email Copywriter
Email marketing is still an inexpensive yet highly effective way to stay connected with clients, customers, and prospects and keep your products and services top of mind. In fact, according to Constant Contact, you can expect a $36 return on investment for every $1 you spend on email marketing. That's a bigger ROI than any other form of modern marketing!
What’s the caveat? Your email marketing has to be done right—so that your messages deliver highly engaging content in a flow that facilitates your objectives. I can help you craft captivating, informative emails that help you drive more traffic to your website, build your brand, foster strong customer relationships, and ultimately improve sales.
Need an email copywriter? Contact me for a no-obligation quote.
What is an email copywriter?
An email copywriter is a professional who specializes in writing effective content for email marketing campaigns. They are responsible for creating the text that goes into emails, and they may also be involved in the design and layout of the email, as well as the subject line and preheader text. Email copywriters typically have a strong understanding of marketing and sales principles, as well as experience writing in your brand's tone of voice and incorporating relevant keywords and calls to action. The goal of an email copywriter is to create content that will engage and persuade your recipients to take a specific action, such as visiting a website, making a purchase, or signing up for a service.
Why is email marketing important for a business?
Targeted communication: Email marketing allows your business to communicate with specific segments of your customer base. You can tailor your messages and offers to meet the needs and interests of different groups of customers.
Cost-effective: Email marketing is relatively low-cost compared to other marketing methods and can be an effective way to reach a large audience. It also yields a higher return on investment.
Measurable: Email marketing campaigns can be easily tracked and measured, allowing you to see how well your campaigns are performing and make adjustments as needed.
Increased website traffic: Email marketing can drive traffic to your website by providing links to content and products.
Building customer loyalty: By sending personalized content, your business can create a stronger relationship with your customers and increase their loyalty.
Easily automated: Many email marketing platforms offer automation features that allow you to send targeted emails to different segments of your customer base at specific times or based on certain actions.